Case Study:
McNeil Consumer & Specialty Pharmaceuticals

Situation:

McNeil Consumer & Specialty Pharmaceuticals was looking for initiatives to further establish its credibility as a leader in the management of attention-deficit/hyperactivity disorder (ADHD).

Our Insight:

Unlike many childhood disorders, ADHD not only directly affects the child, but also has a social and emotional impact on physicians, parents and the teachers who work day-to-day with children with ADHD.

Result:

The T.E.A.M. Approach to ADHD was the first nationwide program of its kind, bringing together parents, educators, and medical professionals. The crowd of more than 600 participants received practical information and tools to improve communication and the management of ADHD.