Case Study:
Bristol Myers Squibb Company

Situation:

Bristol Myers Squibb needed a method of reaching and educating dermatologists in uncovered territories on new clinical information on DOVONEX^® in psoriasis.

Our insight:

When choosing a topical treatment for psoriasis, there was little patient loyalty.  Awareness needed to be raised about DOVONEX^®- an effective topical treatment for managing psoriasis.

Result:

The Art of Managing Psoriasis Video Meeting Series met the objective of reaching 50 participants per web cast and resulted in the participation of 1,500 dermatology specialists. Dermatologists learned of the efficacy of the topical treatment, which was achieved through combination and light therapy.Dermatologists educated patients on the efficacy of DOVONEX^®, which led to increased patient loyalty.